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Pay-per-click (PPC) marketing is actually advertising over the internet where in advertisers pay the publisher when their ad is clicked by the audience. It is also known as cost per click marketing. Basically, in PPC marketing your ads are shown on other websites and if the user clicks on it the advertiser has to pay fixed rate for each click.

The basic idea behind it is to drive more and more traffic to your website and generate more leads converting them into sales eventually. It is definitely an incredible tool for marketers who are willing to invest and get a good traffic to their site leading to sales.


What is Pay-Per-Click (PCC) Advertisement?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. It includes:

  • Search Network with Display Select
  • Search Network only
  • Display Network only
  • Shopping
  • Video
  • Universal app

What is sponsored Search Engine Placement?

This is an online marketing system where an advertiser bid for product promotion that appears below, side or above the search engine results. The high bids ads appear at the top of the listing page. The advertiser, however, charges only when clicks are made on the advertising.

What are the benefits of PPC ads?

It’s quite tough to get your site on page one for search results. With PPC ads, your website not only gets “front and center attention,” but it is also displayed to customers who are looking specifically for your product or service. Plus, these eye-catching ads can be more affordable for small businesses compared to other types of advertising.

How much do I pay for clicks on a link to my website?

Every time a visitor clicks on the link, you need to pay a fee. For this, you can establish maximum cost as per the bid or an agreement with the PPC marketing service provider.

Why should I pay for Search Engine results?

It is hard to guarantee the finals results and business profit using the PPC service. The search engine will ensure that you are visible when a visitor visits a website. PPC approach is an optimization effort.

What is the difference between PPC and SEO?

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).

This is also the reason why you may sometimes see the terms organic search engine listings and paid search engine listings (or Paid Search Advertising – PSA).

Both SEO and PPC are part of Search Engine Marketing (SEM) which is one of the tools you can use as part of your overall Internet Marketing campaign.

How to start Pay-Per-Click (PPC)?

To start a successful PPC campaign our expert team will help you.

  • To determine your goal
  • Define a budget
  • Will make a list of finalized keywords
  • Bid on the right keywords
  • Create an attractive campaign
  • Monitor your campaign closely